Recently, the press service of the PSA Group announced the important news. She said that the Opel brand returned to the Russian market. This is one of the important points of the strategic plan of the company. It is called «Push to Pass». Program for the period from 2019 to 2021 the company’s Strategy in the Russian market will be like any other. The primary objective is the growth of profitability of the enterprise. A lot of important is the satisfaction of client base. Its level should be as high as possible. Responsible for expanding business in the region assigned Dragan Nenadovic. Granted as regional brand Manager Opel. Nenadovic will work in the office of the company, which is located in Moscow.
The decision on the return of the brand to the Russian market made for a reason. Thus, it can achieve a stronger presence in the Eurasia region. In addition, this will allow for the expansion of the scope of the proposal. The company has an extensive client base. However, it intends to attract many new customers. It explains the Executive Vice-President of the Group PSA Yanik Besar. He is the operational Director of the Eurasia region. The Russian market is quite large with great potential. It is extremely attractive to many large companies. The Opel brand in this region have won a good reputation. His products for a long time in high demand. It is reported by the CEO of Opel/Vauxhall Michael Aseller.
The PSA group is interested in returning to the Russian market. It intends to achieve global expansion of export markets. This is the main part of the strategic plan of the company. Thus, it will be able to achieve some sustainability and stability. First of all, it concerns the profitability of the enterprise.