«As the largest producer of rolled aluminum in the world Novelis strives to be at the center of growth in demand from end users," — said Erwin Mayr (Erwin Mayr), head of the corporation strategy.

«The use of aluminum as the material is reinforced by economic developments in emerging markets — he said. — Three macro-economic trend — increasing urbanization, the spread of capital in emerging markets and long-term movement towards sustainability — provide incentives for the foreseeable future demand for rolled aluminum products. «

He pointed to hire the relative stability of the market compared to other products of the winged metal. «The increased use of rolled aluminum based on a wide variety of products from it» — said Erwin Mayr. — It provides a high level of predictability of the market in terms of the planning of production and consumption. «